Amazon Brand Store Asset Sizes: Designer Reference Guide
This Amazon Brand Store asset sizes guide gives designers a clean production reference for Storefront hero images, logos, image tiles, shoppable images, videos, gallery assets, and product modules.
Download PDF ReferenceQuick note: Use this as a designer production reference before creating Amazon Brand Store assets. Still verify inside Amazon Store Builder before publishing because Amazon can update specs by marketplace.
Why Amazon Brand Store Asset Sizes Matter
If your Amazon Storefront images are built at the wrong size, the final layout can look cropped, blurry, stretched, or unprofessional. This is especially important for designers creating hero banners, image tiles, shoppable images, and video covers for Amazon Brand Stores.
The goal is simple: export the artwork at the right pixel dimensions, keep important content inside the safe area, avoid placing text where Amazon overlays titles, and preview the Store on both desktop and mobile before publishing.
This guide is built as a practical reference for Amazon VAs, brand managers, and graphic designers who create Storefront visuals for clients.
Header Assets
Header Hero
3000 x 600 pxUse this at the top of every Amazon Store page. Keep the file size under 5 MB unless Amazon Store Builder states otherwise.
Safe zone: Keep key content in the center because the hero can crop horizontally in some cases.
Brand Logo
400 x 400 pxUse a square brand logo. Keep it clean, centered, and readable at smaller sizes. Maximum recommended file size is 5 MB.
Designer tip: Avoid placing small text, product claims, or important product details near the far left and right edges of the Store hero. Keep the main message centered.
Main Amazon Store Image Tile Canvas Sizes
These are the clean Store image tile export sizes designers should use for normal image tile artwork.
| Tile Type | Recommended Export Size | Aspect Ratio | Best Use |
|---|---|---|---|
| Full Width | 3000 x 1500 px | 2:1 | Wide banner tile, category hero, collection section, visual storytelling. |
| Large | 1500 x 1500 px | 1:1 | Square image tile, product category tile, feature tile. |
| Medium | 1500 x 750 px | 2:1 | Horizontal image tile, product benefit banner, section highlight. |
| Small | 750 x 750 px | 1:1 | Small square tile, quick navigation tile, compact category visual. |
Important correction: Use these as the clean Store tile export sizes. Do not use the older 12-column 2000 x 1500, 1000 x 1500, and 750 x 1500 system as your main designer reference.
Image Tile Overlay Area
Amazon image tiles can show a link title overlay at the bottom of the image. This means designers should avoid placing important content near the bottom edge of normal image tiles.
| Tile Type | Size | Overlay Warning |
|---|---|---|
| Full Width | 3000 x 1500 px | Link title can cover the bottom area of the image. |
| Large | 1500 x 1500 px | Title overlay can cover around the bottom portion of the square tile. |
| Medium | 1500 x 750 px | Keep key text and product details away from the bottom edge. |
| Small | 750 x 750 px | Use minimal artwork and avoid tiny text. |
For clean Storefront design, keep the visual message centered and leave breathing space near the bottom if the tile has a link title.
Image With Text Tile Sizes
If text must appear with an image, Amazon’s Image with Text tile is usually better than baking copy directly into the artwork. It gives the Store layout more flexibility and keeps the content cleaner on mobile.
Text Over Image Minimum Image Sizes
| Tile Type | Minimum Image Size |
|---|---|
| Full Width | 3000 x 1500 px |
| Large | 1500 x 1500 px |
| Medium | 1500 x 750 px |
| Small | 750 x 750 px |
Image Next To Text Sizes
| Tile Type | Image Size | Quick Rule |
|---|---|---|
| Full / Large | 1500 x 1500 px | Use square artwork for larger image next to text layouts. |
| Medium / Small | 750 x 750 px | Use smaller square artwork for compact layouts. |
Shoppable Image Production Sizes
For shoppable images, keep products clearly visible and add hotspots inside Amazon Store Builder. Do not draw hotspot circles into the artwork itself.
| Shoppable Image Type | Recommended Size | Product Support | Design Note |
|---|---|---|---|
| Full Width | 3000 x 1500 px | Up to 6 products | Use for collection scenes, room scenes, lifestyle layouts, or multiple products. |
| Large Square | 1920 x 1920 px | Up to 4 products | Use for square lifestyle scenes or grouped product presentations. |
| Medium Rectangle | 1920 x 1080 px | Up to 4 products | Use for horizontal product scenes with clean hotspot spacing. |
| Small Square | 1920 x 1920 px | 1 product | Use for single-product shoppable visuals. |
Accuracy note: Amazon has more than one shoppable image spec reference. These higher shoppable dimensions are safer future-proof export sizes for client work.
Amazon Store Video Tile Specs
Video tiles require both the video file and a cover image. Use MP4 with H.264 codec and keep the video relevant to the products or Store section.
| Video Tile Type | Cover Image Size | Minimum Video Resolution | Format |
|---|---|---|---|
| Video Full | 3000 x 1500 px | 1280 x 640 px | MP4 H.264 |
| Video Large | 1500 x 1500 px | 640 x 640 px | MP4 H.264 |
| Video Medium | 1500 x 750 px | 450 x 320 px | MP4 H.264 |
Background Video Quick Specs
| Placement | Minimum Video | Max Height | Length | Ratio |
|---|---|---|---|---|
| Full Width | 1280 x 640 px | 1500 px | 2–20 sec | 6:4 to 8:3 |
| Large | 1280 x 640 px | 640 px | 2–20 sec | 3:4 to 8:3 |
| Medium | 1280 x 640 px | 320 px | 2–20 sec | 6:4 to 8:3 |
Gallery And Product Modules
Gallery Image
1500 x 750 px minThe gallery can show up to 8 images. Use clean horizontal visuals that explain products, features, or brand story.
Product Modules
Product Grid, Product Tiles, Best Seller, Recommended Products, and Featured Deals pull product images or product data from the catalog or selected ASINs.
Note: Product Grid requires at least 4 products. Best Seller and Recommended modules display 5 products at a time when eligible.
Amazon Brand Store Production Rules
| Rule | What To Do |
|---|---|
| File Weight | Use max 5 MB for header, logo, image tiles, and shoppable images unless the Store Builder states otherwise. |
| Image Formats | Use JPG or PNG for normal artwork. Static GIF is allowed for shoppable images where Amazon permits it. Do not rely on WebP. |
| Video Format | Use MP4 with H.264 codec. Video tiles need both video and cover image. Video content must be relevant and not longer than 5 minutes. |
| Text Size | Text must be legible. Use around 32 px high for hero, gallery, and full-width visuals, and around 16 px for other tiles. |
| Mobile Preview | Always preview desktop and mobile. Important content must stay centered and clear after cropping or stacking. |
| DPI | For Store assets, pixel dimensions and file size matter. DPI metadata is not the real quality measure. |
Quick Designer Checklist
Before sending Amazon Brand Store assets to a client, check these points:
- Hero image exported at 3000 x 600 px.
- Brand logo exported at 400 x 400 px.
- Image tiles use the correct Full, Large, Medium, or Small export size.
- Important content is not placed at the bottom where Amazon may overlay a title.
- Shoppable images do not include fake hotspot circles.
- Video tiles include both video file and cover image.
- Text is large enough for mobile.
- Desktop and mobile previews are checked before publishing.
Best Practice For Designers
For normal image tiles, avoid adding too much text directly into the artwork. If the Store section needs written content, use Amazon’s Image with Text tile or text tile instead. This keeps the Store cleaner and more flexible on mobile.
Also, do not design only for desktop. Many Amazon shoppers view Storefronts on mobile, so centered composition, large text, and clean visual hierarchy matter more than decorative details.
Simple rule: If the image still makes sense when viewed small on a phone screen, it is much more likely to work inside an Amazon Brand Store.
FAQs About Amazon Brand Store Asset Sizes
What is the Amazon Brand Store hero image size?
The recommended Amazon Brand Store hero image size is 3000 x 600 px. Keep important content centered because the hero can crop horizontally in some cases.
What size should the Amazon Store brand logo be?
The brand logo should be 400 x 400 px. Use a clean square logo that stays readable at smaller sizes.
What are the main Amazon Store image tile sizes?
The main image tile sizes are Full Width 3000 x 1500 px, Large 1500 x 1500 px, Medium 1500 x 750 px, and Small 750 x 750 px.
Should I add text directly inside Amazon Store images?
Only add text when necessary. For better flexibility, use Amazon’s Image with Text tile when the design needs copy. If you add embedded text, keep it large and readable on mobile.
What size should shoppable images be?
Recommended shoppable image production sizes include 3000 x 1500 px for full width, 1920 x 1920 px for large square, 1920 x 1080 px for medium rectangle, and 1920 x 1920 px for small square.
Do Amazon Store assets need 300 DPI?
No. For Amazon Store assets, pixel dimensions and file size matter more than DPI metadata. Export the correct pixel size and keep the file within Amazon’s limits.
Final Takeaway
This Amazon Brand Store asset sizes guide is made for designers, Amazon VAs, and freelancers who need a clean reference before creating Storefront visuals.
Save this page, download the PDF reference, and use it before starting any Amazon Storefront design project.
Explore more practical Amazon design resources on ThoseWork.
